IAB Switzerland becomes partner of the CAS Digital Marketing Pro

The IAB Academy has already been working in partnership with the HWZ Hochschule für Wirtschaft Zürich for six years. The new strategic partnership is intended to demonstrate how important it is for universities and practitioners to work closely together.

This is also the case with the CAS Digital Marketing Pro, whose content concept has been reviewed by the IAB Switzerland and whose development continues to be accompanied. On the one hand, this is reflected in the choice of lecturers who, like Tobias Zehnder and Daniel Jörg, are active within the IAB Switzerland and drive the development of the market through their commitment. On the other hand, the IAB Academy Diploma, which one receives after successfully passing the IAB Diploma Courses Basic and Advanced, is considered the equivalent of a university degree, which counts as an admission requirement for the CAS Digital Marketing Pro. 

"In the HWZ, we have had a reliable educational partner for years. The education and also the training of the talents of tomorrow is an important mission of IAB Switzerland and is now underpinned by our commitment as a partner of the new and even digital CAS course," explains Roger Baur, Managing Director of IAB Switzerland. 

"I am very proud of this partnership. Without pioneering institutions like IAB Switzerland, it would not be possible to successfully implement such innovative and unique continuing education formats that drive the Swiss marketing industry forward," says Manuel P. Nappo, Head of Institute for Digital Business. 

The CAS Digital Marketing Pro program provides a practical understanding of the rapidly changing digital communications and marketing industry. Participants in the course learn how to use digital tools to complement the traditional marketing mix and how to strategically design online campaigns, implement them successfully, and measure and optimize them using targeted methods.