IAB: SBB wins award as "Digital Marketer of the year" 2011
For the second time, the Swiss online marketing industry gathered on Wednesday evening for «Digital Marketing Day.» At the event, SBB was named «Digital Marketer of the Year» in recognition of its comprehensive e-business operations.
SBB came out on top with its online and mobile platforms, e-commerce strategy and online advertising campaigns. Patrick Comboeuf, Head of E-Business, accepted the award on behalf of the entire SBB team.
The new "Digital Pioneer of the year" is Roger Baur, Managing Director of Net Profit. The new "Digital Pioneer of the year", Roger Baur, has already accompanied dozens of online projects and startups as an investor and consultant, and was also instrumental in setting up the IAB Switzerland.
Samy Liechti, founder and CEO of Black Socks, was the first to receive the newly created "Digital Lifetime Award". With Black Socks, he was able to help the idea of socks subscriptions achieve a breakthrough. Founded in 1999, the company is one of the original figures in the Swiss online industry, according to the organizer.
With over 350 guests, the Kaufleuten ballroom in Zurich was filled to capacity, as the organizer writes in a statement. Ueli Weber, President of the IAB Switzerland, hosted the evening. In recent weeks, visitors were able to vote for the "Digital Marketer of the year" themselves via online voting.
The nominated projects/companies:
- adcockpit 5.0 - admazing
- AXA Winterthur - AXA Insurance
- YourDeal - Goodshine
- MediaMarkt - Media-Saturn-Holding
- PostFinance - Swiss Post
- SBB - Swiss Federal Railways SBB
Nominees:
- Marc Walder, CEO of Ringier Switzerland and Germany
- Marc Werner, Head of Marketing & Sales at Swisscom Private Customers
- Martin Kall, Chief Executive Officer of Tamedia
- Peter Hogenkamp, Head of Digital Media at NZZ Media Group
- Richard Eisler, founder and CEO of comparis.ch
- Roger Baur, founder and owner of Net Profit
