IAB Academy: The 2014 course offering
IAB launched the IAB Academy in spring 2012. With this training initiative, it is responding to the growing Swiss digital market and the shortage of skilled workers. In addition to the basic course "Digital Marketing for Beginners", an advanced course is now also offered.
Since 2012, IAB - the representative of the digital industry in Switzerland - has been offering the diploma course "Digital Marketing for Beginners". This basic course teaches the current basic knowledge of digital marketing. To date, 235 people have taken up the course offer. In order to continue to satisfy the ongoing interest, the IAB Academy is offering the basic course again in 2014. This was announced by IAB in a press release on Friday.
Next year, there will be a new advanced digital marketing course. This modular diploma course builds on the IAB basic course. It will deepen the topics covered in the basic course with a strong practical focus and address new ones. This course is suitable for anyone who has attended the basic course or already has a basic knowledge of digital marketing. The modules of the advanced course can also be booked individually as a one-day seminar.
The basic course costs CHF 950.00, including examination and diploma, the advanced course is offered at a price of CHF 1,450.00. Day seminars can be booked for CHF 390.00. The diploma courses are actively supported by various partners and can thus be offered at attractive prices, the statement said. In 2014, IAB will continue to cooperate with Smama and BSW Leading Swiss Agencies in training.
You can find all information about the course offer 2014 here.
