IAA has a new identity

The International Advertising Association IAA has a new corporate identity. The change affects all communication platforms as well as a relaunch of the website. As global president Joseph Ghossoub writes in a press release, the new identity is both refreshing and contemporary. The new slogan - Inspiring Excellence in Communications Worldwide - fits perfectly with the desire to move forward together with the industry. The agency responsible for the new corporate identity is Y&R in Dubai under the guidance of IAA Vice President Sharif Abu Khadra.