IAA Europe discusses the future

At the beginning of February, the 25 section presidents met at the European conference of the International Advertising Association IAA in Zurich. They presented the status of their organizations and current developments in their countries. The meeting served to exchange ideas and discuss current topics; exchange of programs, the IAA's strategy for the future, regional and global market developments and communication-related dossiers in Brussels. They also planned the European Advertising Summit in Bucharest in September and the next IAA World Congress in Washington in April 2008. One important aspect was the growing corporate social responsibility of companies, which also includes advertising, according to a press release. The IAA consists of a global network. The worldwide organization has 4000 members in 56 sections and 76 countries.