Hyrock and Geyst create joint corporate magazine
To mark Hyrock’s fifth anniversary, Geyst is collaborating with Die Magaziner to create the first issue of the lifestyle magazine Hygh. Through eleven stories, the annual magazine aims to showcase Hyrock’s DNA as a high-quality journalistic product.
With a magazine that positions itself between a high-end magazine and a coffee table book, real estate company Hyrock is taking a new approach to content. A collection of texts and images leading through individual stories show readers eleven "value" stories - it's about different worlds, personalities and the entrepreneurial spirit.
For example, the old Swiss craft of shingling is portrayed, or Hyrock founder Carroccia discusses the art of living with gastro patron Bindella, and Zurich star interior designer Iria Degen presents her favorite pieces. In passing, the magazine is intended to convey the Hyrock spirit: "Based on tradition. Built for innovation."
The magazine is published on the occasion of the company's fifth anniversary as a gift from Hyrock to its employees, their families and existing and new customers.
Client: Hyrock AG, Alessandro Carroccia, Mike Rose. Editorial management and concept: Die Magaziner, Matthias Mächler, Julia Heim. Design: Geyst AG, Luca Garzi, Reto Odermatt, Cristian Raissig, David Maire, Séverine Reich, Tanja Durband. Proofreading: Sprachweberei.ch. Printing: Kasimir Meyer AG.
