HWZ launches new event format "HWZ Impact"
The newly launched «HWZ Impact» event will showcase the results of HWZ’s practice-oriented research and discuss its benefits with companies. The first event, on September 5, will focus on how the origins of domestic companies can contribute to brand trust.
Trust and sympathy are created through proximity. For many companies, origin offers the opportunity to gain a face in the customer's perception and to build an emotional bond with customers. The current study by the HWZ in collaboration with Htp St. Gallen, YouGov and Jung von Matt on the perception of the origin of companies shows this impressively.
On September 5, the results of the study with 1,300 respondents will be presented and the resulting opportunities discussed with selected companies. After an introduction by Stephan Feige from the HWZ and the presentation of the empirical results by Marianne Altgeld and Manuel Schwaninger from YouGov, Thomas Deigendesch from Jung von Matt will take a closer look at the topic of "Brand trust through origin". Auréle Meyer, CEO Appenzeller Bier, Sandra Bürkle, CMO Raiffeisen, Stephan Huber, CMO Hug, Roman Reichelt, former Head of Communications at Migros and Global CMO Credit Suisse, and Oliver Wuest, Marketing Director at Hirz, will then take part in a panel discussion, followed by an aperitif.
The first edition of "HWZ Impact" will take place on September 5, 2024 from 4 p.m. at Lagerstrasse 5 in Zurich. The aperitif starts at 17:30. Free registration via the HWZ website.
