HWZ accompanies "Das Zelt" in the area of social media

"We are honored to have the trust of such a successful company. This partnership is a multifaceted and exciting challenge for our department," says Manuel P. Nappo, Head of the Social Media Management department at the HWZ Zurich School of Business. "The multilingualism, different programs and target groups of this national event require well-coordinated communication measures."

The "Das Zelt" online team will be coached and advised by Manuel P. Nappo before and during the entire 2013 tour. According to the press release, the aim of the cooperation is to continuously build up and expand the expertise of "Das Zelt" employees so that future challenges in the new media can be mastered professionally. Adrian Steiner, Director of "Das Zelt", comments: "Thanks to the competent support, "Das Zelt" can build up its knowledge of social media in-house. This is a long-term added value for the company." With the advice and coaching of the Social Media Management department, the social media activities of "Das Zelt" are integrated into an overarching online strategy, which leads to targeted planning and implementation of online marketing.

University as coach and consultant

The HWZ Zurich University of Applied Sciences runs Switzerland's first specialist center for social media management. The aim of the center is to do justice to the massive structural change in the communications industry and to facilitate optimal knowledge transfer. It organizes tailor-made courses and workshops with companies, associations and administrations and participates in research projects and further education events. In this way, the knowledge base that was created with the CAS Social Media Management certificate course is constantly being expanded.