Hü7: New brand identity for Thusis Hospital
To mark its 100th anniversary, Hü7 Kommunikations Design is developing a new brand identity for Thusis Hospital. The Graubünden-based agency is also responsible for implementing and integrating the new brand.
The new brand identity is based on the rock drawings of the Carschenna power place. The new logo shows a sun, interpreted from the power place "Carschenna". The rock carvings on Carschenna were discovered in 1965.
At the same time, Thusis Hospital has evolved over decades into a highly qualified competence center, while still being perceived as a hospital in the region and underestimated in the process, the agency said in a press release on Thursday. This change should now be communicated to the outside world with the new image and perceived accordingly. The sun should stand for a positive view of Thusis Hospital, as a place of strength, a place where you can regain your strength. In addition to the color scheme, the font and the gridded surface design, the new image is intended to radiate medical expertise combined with personal and careful care.
