House of Influence for Gatorade: world record attempt
The aim of the House of Influence campaign was to establish Gatorade as a love brand and anchor it as the go-to drink for athletes.
Between July and September 2024, 18 posts for the influencer campaign "Gatorade fuels you forward" on Instagram and TikTok reached a total of 1.5 million video views.
To show the diversity of Gatorade, the House of Influence agency chose influencers from a total of seven different sports: tennis, dance, cheerleading, kick-boxing, swimming, athletics and football. This allowed a broad target group to be reached. But there was also a collaboration among the influencers. The 6-time kick-boxing world champion @janoschnietlispach and the tennis player @served.by.dave show each other their sports and train together.
The most exciting sporting moment of the campaign: @noamyaron_ from western Switzerland planned to be the first person to swim the 180-kilometre distance from Calvi in Corsica to Monaco without any assistance. He would have swum continuously for 60 hours. He set off from the port of Calvi on August 24. However, he had to abandon his attempt after 100 kilometers due to unexpected currents and headwinds.
Under the claim "Gatorade fuels you forward", all eight influencers showcased their personal top performances and goals. Athletics athlete @caroline.agnou gave an insight into her daily training. Cheerleader and runner @tonimacaroniii shared her preparations for her first half marathon and a day at cheerleading camp in Barcelona, while footballer @elenirittmann gave her community an insight into her training session.
"The activities of our influencers in various sports illustrate in an authentic, individual way how Gatorade can support athletes as an optimal training companion and help them to reach their full performance potential. Gatorade is not just a drink, it provides the body with the perfect amount of minerals, carbohydrates and fluids that you lose through sweating during training," explains Nicole Brunner, Brand Manager of Gatorade. The Reels and TikToks achieved a total of 1.5 million video views during the campaign period.
Responsible at House of Influence: Tanja Herrmann (overall responsibility and strategy), Athina Sommer (project management support)
Responsible at Gatorade: Nicole Brunner (Brand Manager Gatorade, Aproz Sources Minérales), Celin Meyer, Carmen Habermann (Social Media, Davies Meyer)
Founded in 2017, the Swiss influencer marketing consulting agency is based in Zurich's Seefeld district. The multilingual team advises clients on their influencer projects and builds their own pools of content creators to suit their industry, language and goals. From strategy and conception to selection, fee and contract negotiations, campaign management and customized reporting and workshops, the agency offers all influencer marketing services from a single source. In addition to the campaigns that WebStages implements for clients such as Migros, Helvetia, SWISS and Mercedes-Benz, WebStages is now also the organizer of two conferences. The largest social media marketing conference in Switzerland: the Social Media Summit, which will take place again in Engelberg on November 6 and 7, 2024. And the first Swiss AI marketing conference: the AI in Marketing Conference on March 27, 2025 at The Circle in Zurich.
