Hotz Brand Consultants combine brand and management consulting
The Zug-based brand consulting firm Hotz & Hotz will operate under the name Hotz Brand Consultants going forward. With this name change, the company is highlighting one of its core competencies.
Strategic brand consulting, which is closely geared towards operational issues, is an important pillar for Hotz alongside classic identity and brand development. In future, Hotz intends to focus its activities even more strongly on this area. "We have recognized that we can contribute most to the entrepreneurial success of our clients if we combine the otherwise separate worlds of management consulting and brand design into a single unit," says Mattias Weber, Managing Director of Hotz Brand Consultants.
Based on these findings, Hotz Brand Consultants have systematically developed their range of services in recent years into a successful brand consultancy that focuses on a company's communicative identity and consistent brand management across all services and channels. Likewise, a company's own employees and new forms of branding such as social media activities have rarely been taken into account in brand management. As a result, important strategic fields of action for systematic differentiation remain unused.
