PR agencies' fee income stagnated in 2008
Fee revenue for the 17 leading PR agencies stagnated in 2008 at the previous year’s level of 61.5 million Swiss francs. In the previous year, the Swiss Public Relations Agencies Association (BPRA) had reported growth of 7.5 percent.
The 17 leading PR agencies in Switzerland did not make any gains last year. At CHF 61.6 million, their fee income in 2008 stagnated at the previous year's level of CHF 61.5 million. Only the five largest PR agencies made substantial gains, as the BPRA, the association of PR agencies, announced on Friday. Only one in two of the 17 BPRA companies reported an increase in income.
The development of the PR agency market is a reliable early indicator for economic development, the report continued. In the previous year, the Confederation had reported growth of 7.5 percent. The companies in this group employ 255 people and hold 73 percent of the total market with 84.44 million Swiss francs. The largest agency is Farner Consulting with net fee income of CHF 14.4 million in 2008, followed by Trimedia and Burson-Marsteller.
The development of the PR agency market is a reliable early indicator for economic development, the report continued. In the previous year, the Confederation had reported growth of 7.5 percent. The companies in this group employ 255 people and hold 73 percent of the total market with 84.44 million Swiss francs. The largest agency is Farner Consulting with net fee income of CHF 14.4 million in 2008, followed by Trimedia and Burson-Marsteller.
