Home run for US advertiser
At the One Show, the 86 Swiss works submitted came away empty-handed
At the One Show, the 86 Swiss entries came up emptyBy Thérèse BalduzziThe One Club in New York celebrated this year's One Show with a four-day festival. The crowning glory was the award show for TV, radio and print advertising and the new Design category at Lincoln Center. However, there were no Swiss among the 91 winners.
Y&R from Chicago won the most awards in the TV commercials category: two gold pins and a silver pin for their humorous campaign for H & R Block, a tax consulting firm with branches all over the country. In the spot "Another Baby, another Deduction," for example, the birth of another child is welcomed primarily as an additional tax deduction.
New York-based Cliff Freeman and Partners won gold twice for their campaign for the Fox Sports channel. The campaign capitalizes on the most primitive preconceptions about gender differences: In one spot, for example, a little girl asks her dad if it's true that the deceased dog is now playing with other dogs in heaven, to which the father, who has degenerated into a caveman (read football fan) because of football season and has become completely insensitive, replies that no, he's buried in the backyard. Other gold awards went to Saatchi & Saatchi, London and Hong Kong. Two silver pens were won by Foote Cone & Belding for their highly original campaign for Amazon.com, which ran over the festive period.
The big winner in the print category was the Mullen agency from Wenham with a campaign for the American Heritage Dictionary. It uses words like "aequenos" (for "wet") that don't exist - but are strongly reminiscent of the word creations of the current American president. In addition, the dictionary is referred to for improving English. Arnold Worldwide won gold twice for their Volkswagen America campaign, which exaggerates using a volcano, a spaceship and a stuntman. Print awards were also won by Leagas Delaney of San Francisco for her Adidas campaign. Three offshoots of the TBWA network also won gold once each.
A total of 16276 entries were submitted to The One Show and 91 gold, silver and bronze pencils were awarded, 56 of which went to American agencies. Of the remaining countries, Singapore won the most, with nine awards, followed by South Africa with seven and England with six. Spain carried off three, Germany, France and Canada received two each, and Argentina, Brazil, New Zealand and Denmark one medal each. Swiss entries are not even to be found among the finalists, despite 86 entries.
Y&R from Chicago won the most awards in the TV commercials category: two gold pins and a silver pin for their humorous campaign for H & R Block, a tax consulting firm with branches all over the country. In the spot "Another Baby, another Deduction," for example, the birth of another child is welcomed primarily as an additional tax deduction.
New York-based Cliff Freeman and Partners won gold twice for their campaign for the Fox Sports channel. The campaign capitalizes on the most primitive preconceptions about gender differences: In one spot, for example, a little girl asks her dad if it's true that the deceased dog is now playing with other dogs in heaven, to which the father, who has degenerated into a caveman (read football fan) because of football season and has become completely insensitive, replies that no, he's buried in the backyard. Other gold awards went to Saatchi & Saatchi, London and Hong Kong. Two silver pens were won by Foote Cone & Belding for their highly original campaign for Amazon.com, which ran over the festive period.
The big winner in the print category was the Mullen agency from Wenham with a campaign for the American Heritage Dictionary. It uses words like "aequenos" (for "wet") that don't exist - but are strongly reminiscent of the word creations of the current American president. In addition, the dictionary is referred to for improving English. Arnold Worldwide won gold twice for their Volkswagen America campaign, which exaggerates using a volcano, a spaceship and a stuntman. Print awards were also won by Leagas Delaney of San Francisco for her Adidas campaign. Three offshoots of the TBWA network also won gold once each.
A total of 16276 entries were submitted to The One Show and 91 gold, silver and bronze pencils were awarded, 56 of which went to American agencies. Of the remaining countries, Singapore won the most, with nine awards, followed by South Africa with seven and England with six. Spain carried off three, Germany, France and Canada received two each, and Argentina, Brazil, New Zealand and Denmark one medal each. Swiss entries are not even to be found among the finalists, despite 86 entries.
