Hollenstein und Partner: Aestheticized structural fire protection
The Eastern Swiss advertising agency Hollenstein und Partner has created an ad campaign for Promat. The campaign aims to make structural fire protection more aesthetically appealing.
The Eastern Swiss advertising agency Hollenstein und Partner has created an advertising campaign for Promat, a provider in the field of structural fire protection. This is intended to aestheticize structural fire protection and show that safety and beauty are not mutually exclusive. The aim was to achieve greater awareness in the architect and planner segment and at the same time appeal to an audience that has no specialist knowledge.
This was accompanied by a press release reporting on the renovation of the Federal Palace dome between 2006 and 2008. Promat had the task of protecting the dome on both sides from fire while respecting the overall aesthetics of the Bundeshaus. The communication was sent to numerous editorial offices in Switzerland and produced as an advertising flyer.
This was accompanied by a press release reporting on the renovation of the Federal Palace dome between 2006 and 2008. Promat had the task of protecting the dome on both sides from fire while respecting the overall aesthetics of the Bundeshaus. The communication was sent to numerous editorial offices in Switzerland and produced as an advertising flyer.
Responsible at Promat: Peter G. Triet (Managing Director), Reto Walker (Marketing). Responsible at Hollenstein and Partner: Paul Seliner (consultant), Ruedi Hollenstein (overall responsibility), Cora Hollenstein
(graphic), Daniel Blatti (text).
