Higher Publicitas Index in July

 
Contrary to tradition, according to which July is the quietest month for press advertising, advertisements were able to increase once again. The Publicitas index on the development of advertising investment in the daily press shows an increase of 0.3 points compared to the previous month and now stands at 97 points. This unexpected but highly welcome growth is thanks to the major distributors, banks and telecommunications companies, as reported by SDA. Job advertisements did not continue to grow at the same pace: the index rose by 1.4 points to 183.5 points - in July it had risen by 5.7 points. There was a decline in real estate advertisements, with the index falling by 0.4 points to 94.4 points. Publicitas sees the reason for the fall in the general decline in advertisements from private individuals and real estate companies alike.