High voltage turns streetcar into closet

This Thursday morning, there are a lot of clothes hangers hanging on the poles of the Zurich streetcars on lines 4, 6 and 13. A total of 10,000 lucky tickets are attached to the hangers. The fashion chain Big is behind the advertising campaign, as 20 Minuten reports. The campaign was realized by the Zurich agency Hochspannung. "When I was on the streetcar one day, I suddenly thought that these hangers are actually the same as the ones in my closet at home and that they could be used for an advertising campaign," Matthew Katumba, CD of the agency, is quoted as saying in the free newspaper. Will such campaigns soon be part of everyday life on the streetcar? According to Phillip Saladin from VBZ, the aim is not to cover customers with massive amounts of advertising. "But if the coat hangers are a success, we will look into further such campaigns."