High voltage puts the sand-lime brick in the foreground
The Hochspannung agency has designed new ad campaigns for its client, FBB Frischbeton und Baustoff. The goal is to increase awareness of the Profila sand-lime brick.
The subjects are already in use. They will be printed as advertisements in trade magazines until further notice and are intended to show that a living room does not always have to look like a classic living room. Because the sand-lime brick Profila may appear with its wall structure also in areas, in which one would suspect otherwise no unplastered building blocks, so the agency.
Responsible at Hochspannung Zurich: Marco Huber, Matthew Katumba, Alex Taiganidis, Tom Fäh (consulting).
