Long live the original!

Automobil Erdmannpeisker has developed an aftersales campaign for Smart: DaimlerChrysler Global Services & Parts is using an international campaign to advertise the services and offers that Smart customers can expect after the purchase. The campaign also targets owners of older vehicles, for whom the free service checks, original parts and new accessories are particularly interesting. The benefits are staged with scenes from everyday life.car advertising does not necessarily have to work with the image of the product, as creative ideas show. The comprehensive package of measures was developed and implemented by the Biel-based agency Erdmannpeisker. This creative agency emerged from Smart's first marketing department in Biel. In the current campaign, the country representatives now have the choice between two humorous key visuals.
The ideas are implemented as advertisements, posters, mailings, flyers, POS decorations and guerrilla campaigns.    
Andreas Panzeri