Hits from world, news from here
On Radio SRF 1, the biggest hits from the ’60s through the ’90s are paired with extensive regional coverage. Starting now, this combination isn’t just something you can hear—you can see it, too—in the campaign developed by Scholz & Friends.
It brings the combination of global hits and a regional focus to the point in a humorous way - in TV, print, online banners, promotions, radio trailers and editorial formats. And invites you to rediscover Radio SRF 1. Thanks to its broad range, the station offers everything that moves listeners - be it music or topics. And that is why Radio SRF 1 is for its listeners what the new claim promises: One for me.
(Link to the spot)
Responsible at Scholz & Friends: Wim Lanz, Avsar Yildiz, Martina Miani, Manuela Miksa, Dan Nessler, Christian Vosshagen, Thomas Müller, Thomas Ammann, Lukas Frei (creation), Britta Wild, Mathias Rösch, Fabian Röthlisberger (strategy and consulting).
