There are also other people behind the church
Switzerland Tourism and SFLB are bringing Sebi and Paul, the mountain guys, to a city for the first time. And they’re doing it on a global scale.
Actually, they are already familiar with many of the world's major cities, as Sebi and Paul have been on a pilgrimage from festival to festival with their film over the past few months and then had to carry well-deserved prizes instead of stones on the way home. Now the two rustic mountain dwellers are once again starring in a new commercial. For Switzerland Tourism's international summer campaign, the mountain climbers advertise a trip in the other direction. In the film by Spillmann Felser Leo Burnett and Michael Fueter, Sebi Küttel and Paul Betschart visit a Swiss town for the first time. The two mountain dwellers travel there in an old Rapid and experience a completely different world to the one they are used to: they visit museums, eat in fancy restaurants, go swimming, buy underwear for their wives and enjoy the nightlife late at night - until they drive back to the countryside early in the morning. As CD Peter Brönnimann reveals, Betschart, a mountain farmer, and Sebi Küttel, who works for the Rigi Railway in real life, proved to be very talented actors. But they didn't have to do much acting at all. In fact, Betschart from Muotathal has never been to a swimming pool in his life, as he confessed during filming in Geneva. This summer, Sebi and Paul will not only be seen in city commercials in England, Germany, France, Portugal, Spain, Russia and China. As part of the partnership between Switzerland Tourism and UBS, they will be used as protagonists in numerous activities. From mid-May, the two will also be featured in a completely new, interactive film on MySwitzerland.com. pan



