Hingis was still in front of the camera for V-Zug on Thursday
On Thursday, Martina Hingis shocked everyone with the announcement that she was suspected of using cocaine. Just before that, she had been in front of the camera filming a commercial for V-Zug. This is what *Werbewoche* learned from insiders. The home appliance manufacturer has now suspended all advertising featuring the tennis player effective immediately.
On Thursday, Martina Hingis shocked everyone by announcing that she was suspected of having used cocaine. Before the evening press conference, she was still in front of the camera during the day in a commercial shoot for the household appliance manufacturer V-Zug. This was revealed to Werbewoche by insiders. V-Zug has now suspended all advertising featuring the tennis player with immediate effect. Company boss Werner Rellstab told Energy Zurich: "It's a tiresome story for me. But I would like to make it clear: The presumption of innocence still applies to me. I got to know Martina Hingis as a great person and an impeccable sportswoman."
Publicis, V-Zug's advertising agency, did not want to comment on the whole matter. They referred the matter to the household appliance manufacturer's spokesperson. At the request of Werbewoche, she confirmed that the Hingis advertisement will not be shown for the time being.
Incidentally, Euro-RSCG boss Frank Bodin assumes that Hingis' other sponsors will stop their involvement if the tennis player is convicted by the International Tennis Federation, as he said in an interview with the Sonntagszeitung. However, he also believes that the whole story will not overshadow Hingis' life for too long: "If she wants to continue earning money with advertising and remain present in the media, opportunities will arise." Hingis is well-known and stands for top performance, which are two important factors for marketing. "She just needs to work on her personality profile," says Bodin.
Publicis, V-Zug's advertising agency, did not want to comment on the whole matter. They referred the matter to the household appliance manufacturer's spokesperson. At the request of Werbewoche, she confirmed that the Hingis advertisement will not be shown for the time being.
Incidentally, Euro-RSCG boss Frank Bodin assumes that Hingis' other sponsors will stop their involvement if the tennis player is convicted by the International Tennis Federation, as he said in an interview with the Sonntagszeitung. However, he also believes that the whole story will not overshadow Hingis' life for too long: "If she wants to continue earning money with advertising and remain present in the media, opportunities will arise." Hingis is well-known and stands for top performance, which are two important factors for marketing. "She just needs to work on her personality profile," says Bodin.
