Hiltl even makes piggy banks happy
Hiltl Rewards is the name of the new rewards program from vegetarian pioneer Hiltl. The snappy launch campaign was created by Hiltl’s lead agency, Ruf Lanz.
According to Guinness World Records, Hiltl in Zurich is the oldest vegetarian restaurant in the world. Its roots go back to the year 1898.
Hiltl regularly combines this long tradition with innovation. The latest example: the Hiltl app is now available to download. It digitizes and optimizes the former bonus system of the Hiltl Card and rewards Hiltl fans with points for attractive rewards. In addition, members benefit from a constant 5 % discount in all Hiltl restaurants and gain access to other attractive offers, exclusive invitations and special offers.
To get the word out about the new Hiltl app, Hiltl commissioned its long-standing lead agency Ruf Lanz to create the launch campaign. The creatives combined the new bonus program with the animal-friendly philosophy of the veggie pioneer, whose kitchens have been filled with heart and soul since 1898. The fitting slogan above the piggy banks: "The new Hiltl bonus program also makes this animal happy."
From February 24, 2025, the campaign will be shown on posters (F12 and F200), ePanels, screens, POS, shop windows, online ads and postcards.
Responsible at Hiltl: Patrick Jungi (Managing Director), Simone Saner (Head of Marketing & CRM), Bryan Austern (Head of Food & Beverage and Member of the Executive Board), Rolf Hiltl (overall responsibility). Responsible at Ruf Lanz: Markus Ruf, Danielle Knecht-Lanz (Creative Direction), Mario Moosbrugger (Art Direction & Visual Composing), Markus Ruf (Text), Gian Marco Juon (Head of Consulting), Claudine Bernet (Consulting), Sherif Ademi (DTP)
