HI Switzerland creates identity for major Winter Universiade event

The 2021 Winter Universiade in Central Switzerland will be held at seven different locations. The host city is the city of Lucerne. The connection between the venues should create a successful branding, which gives the event an unmistakable identity. For this task, the Lucerne-Central Switzerland Winter Universiade 2021 association has engaged the design specialists from HI. The Uri-based company has been staging brands analog, digital and in space for more than a decade. "As organizers of a major event with multiple event venues, that's exactly what we were looking for," explains Urs Hunkeler, managing director of the 2021 Winter Universiade, referring also to the agency's successful projects such as staging the opening of the Gotthard Base Tunnel on the Uri side on behalf of the canton of Uri. "The HI team convinced us in the selection process with clear ideas and especially with their enthusiasm for the project," Urs Hunkeler continues.

Central Switzerland inspires the design

Yves Herger, owner and creative director of the agency, reveals what he and his team like so much about this project: "There are so many aspects: the diversity, the size, the target group, the uniqueness, to name just a few." When it comes to implementation, the team led by Yves Herger and CEO Mathias Bamert wants to take the opportunity to revive the destination of Lucerne-Central Switzerland in its image as well, in order to present it to a global audience. "Central Switzerland, with its legends and myths, but also incredible scenery, offers so much inspiration for our work. We want to take advantage of that," explains Mathias Bamert.

_{The Winter Universiade}

_{The Winter Universiade is the second largest winter multisport event in the world after the Winter Olympics. More than 2500 people take part in the event, which takes place every two years. There are more than 1600 male and female athletes with support staff. The event is open to students of colleges and universities between the ages of 17 and 25. In total, students from more than 540 universities from 50 different countries will take part.}