Witchcraft in Zurich City District 2

Advertising Art & Ideas (AA&I) has founded the subsidiary Witchcraft, Relationship Marketing and Events, a new company that offers communication measures that enable direct and individual contact with target groups. "We had been planning to set up a subsidiary agency for some time," says Gabi Küng, partner and member of the AA&I management team. After the agency won Camel's promotion budget in a pitch involving top-class agencies, the time was right for Witchcraft. The company is based in the same building as the parent company on Nidelbadstrasse in Zurich's Kreis 2 district. It currently consists of CEO Peter Dvorak and consultant Melanie Rüegg as well as several freelancers. In addition to Camel Promotions, the client portfolio also includes the Biel-based IT company Rolotec. (dz)