Today is eaten
Newspaper On June 2, the free evening newspaper *heute* will become *Blick am Abend*. Scholz & Friends Zurich developed a two-phase launch campaign to announce the new title.
Newspaper On June 2, the free evening newspaper heute will become Blick am Abend. Scholz & Friends Zurich developed a two-stage launch campaign for the announcement of the title. In the first phase, the campaign plays with the Pacman, who eats up the headlines "On June 2, today is geges" on advertisements and hanging boxes in streetcars piece by piece.
