Hesskisssulzersutter: Image campaign for Aldi
Together with Stories, Hesskisssulzersutter realized an image campaign for Aldi Suisse. Swiss people should be convinced how easy shopping at the discounter is.
The German discounter Aldi has now been operating 150 stores in Switzerland for seven years. As the agency Hesskisssulzersutter writes in a press release, not all Swiss people seem to be aware of how easy and uncomplicated it is to shop at retailer Aldi. That's why the image spots are all about simplicity: they show them in an emotional way how much fun a typical family in Switzerland can have not only in an Aldi store, but also in the everyday consumption of Aldi products.
For example, the father's breakfast is delivered to his bedside by model train, or the daughter splashes the family in a mountain lake with a drinking straw. The multimedia campaign was launched this week on TV, on posters, in ads and on the web.
Responsible at Hesskisssulzersutter: Roland Sutter (overall responsibility), Tamas Kiss (creative direction), Torsten Schallmaier (concept/text), Caroline Jordan (graphics), Peter Krebs (consulting management), Anja Speer (consulting), Loredana Boni (DTP). Responsible at Stories (film production): Tobias Fueter (director), Yves Bollag (producer), Nicole Spring (production manager), Holger Diener (camera DOP), Salvatore Vinci (photos), Achille Lietha (image editing, Flux-if).
