Hesskisssulzersutter has a nose for the Inselspital

For the first time, Zurich-based advertisers have lent their support to Bern’s Inselspital—by creating a poster promoting a medical lecture.

The topic of the lecture is olfaction and gustation. Because these two senses are so important, ENT specialist Prof. Dr. med. Thomas Hummel brings "smelling and tasting" closer to a wider audience in a public lecture.
In the run-up to the lecture, the Bernese people's sense of sight is stimulated by posters featuring the unusual image of a tongue that for once is not flicking out of a mouth but out of a nostril.
Person in charge at Inselspital: Marco Caversaccio (Director of the University Clinic for Ear, Nose and Throat Diseases, Head and Neck Surgery) , Barbara Suter (Communications and Media Office). Responsible at HesskisssulzersutterThomas Ammann (Creative Direction, Text), Florian Bachofen (Art Direction) and Lars Bo Müller (Consulting).
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