Hertz launches the "Tieftax-Abo"

The world's No. 1 car rental company is introducing a new customer loyalty program in Switzerland that will save 30 percent on rental costs.

The world's No. 1 car rental company is introducing a new customer loyalty program in Switzerland that will allow customers to save 30 percent on rental costs. The "Tieftax-Abo" costs 30 francs a year and looks like a credit card, according to a press release.

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