Herger Imholz: Corporate Identity for Custom Images
To reposition the Custom Images brand (formerly Tilllate custom), the design agency Herger Imholz has developed a completely new and cohesive visual identity.
The corporate identity now corresponds to the desired high-quality positioning. The brand, which is part of the 20 Minuten media network, wants to increasingly appeal to premium customers in the future. Accordingly, the visual components were given a discreet and high-quality appearance. In addition to the modern logo and the gold, black and white color scheme, a striking icon in the form of a bow-tie was introduced. This is now used consistently in all implementations, including on the completely redesigned Website.
Responsible at Custom Images 20 minutes Tilllate: Robin Brühlmann (Head of 20 Minuten Tilllate), Corinne Frei (Head of Marketing Projects Mobile & New Business), Eva Fröwis (Head of CUSTOM IMAGES). Responsible at Herger Imholz: Yves Herger (Creative Director), Philipp Michel (Art Direction), Mathias Bamert (Project Management).
