Herger Imholz: Corporate Identity for CAS Group
The design agency Herger Imholz creates the complete brand identity of the CAS Group. This includes the strategic realignment of the brand, the appropriate visual mission statement and the realization of the website.
The new corporate identity of the CAS Group takes the company's core values to a new level. The aim was to bring the three previous stand-alone business units CAS Architects, CAS General Contracting and CAS Real Estate under the new umbrella brand.
In addition to the harmonization of the logos, the letterheads, all documentation, the signaling as well as the Website completely new. This is optimized in a fluid design (Responsive) for all devices.
"The focus of the new brand identity was to depict the above-average qualities of the CAS Group AG by means of timeless color choices and an unmistakable visual language," says Mathias Bamert, business manager at Herger Imholz.
Responsible at CAS Group: René Chappuis (Executive Committee, Chairman of the Board of Directors), Camilla Brun (Head of Marketing and Communications), Linda Kolly (Media Spokesperson, Marketing and Communications). Responsible at Herger Imholz: Yves Herger (Creative Direction), Philipp Michel (Art Direction), Mathias Bamert (Project Management)
