Dropping jaws

Health insurance Life, according to the Darwinian theory of evolution, is paved with ups and downs and only the fittest should scurry around the globe. In Switzerland, where people have double and triple insurance against all eventualities, natural selection is not controlled by volcanic eruptions, plagues of locusts or tribal wars, but by forces such as speeders from the Balkans, viruses from the Far East or health insurance premium surcharges. The latter may seem more humane. Concordia's advertisement disproves this impression. These shock therapies can also have serious consequences, as the advertising agency suggests in one example: fashion consultant Jessy M., who handles her private correspondence at work.
In this case, it is the company that is visibly devastated by the announcement of the premium surcharge.
The consequences of her shock are barely tolerable for society: A pensioner who has been straining the eyes of passers-by in Miss Sixty stretch jeans and a spaghetti strap top since shopping at Jessy's. At least the creative director was lenient with us and didn't show what the outcome of the same letter would have been if a Novartis warehouse worker had had the same shock while carting around highly toxic substances or if a Swiss pilot had opened the letter just above the Leibstadt nuclear power plant.
(la)