HelveticoX: First Swiss Performance SSP

The HelveticoX Peformance SSP combines hundreds of high-quality long-tail publishers (performance inventory) and makes them bookable via a HelveticoX Deal ID. Advertisers and agencies can now access this inventory directly via various DSPs and booking tools. HelveticoX is the first performance sell-side platform (performance SSP) in Switzerland and is the first to offer such an aggregation of long-tail inventory for clients and agencies.

RTB inventory for Switzerland

Many agencies and clients now use their own DSPs or booking tools - such as Google BidManager, AdForm, AppNexus or MediaMath - to manage their digital media campaigns. Despite programmatic processes, it is still time-consuming to book hundreds of small to medium-sized publishers in the long-tail segment via deal IDs or manually using individual bookings. This is precisely where Converto's Performance SSP comes in. HelveticoX aggregates high-quality media inventory in the performance sector for Switzerland and offers customers and agency planners a one-stop-shop solution via a HelveticoX deal ID. This means that the majority of Swiss long-tail websites, blogs and apps can be booked with digital advertising with just one booking with HelveticoX.

Qualitative Long-Tail Publisher

In addition to premium websites (such as Blick, NZZ or 20Min), there are thousands of small to medium-sized publishers on the World Wide Web, which individually have relatively little media inventory. In total, however (all long-tail publishers together), a coveted and - especially for the performance sector - valuable media inventory is created.

The quality of media inventory in the performance sector is of central importance to HelveticoX - in addition to favorable conditions for agencies and customers. There are many questionable websites with "robot-generated" traffic, especially in the performance sector. HelveticoX uses innovative software and constant quality control to provide customers with only high-quality traffic. Websites and blogs with dubious, illegal, dubious, pornographic or otherwise inappropriate content are explicitly excluded.

The HelveticoX RTB technology was built by Converto. Converto was founded by Matteo Schuerch (former Managing Director of Affilinet) and specializes in performance marketing campaigns.