Help Searchengines with new logo and claim
The online network Help.ch is once again relying on the PR and communications consulting services of PR-KFS, Karl F. Schneider. The site is set to be repositioned with a modernized logo and a new tagline.
According to the press release, the resumption of the cooperation was prompted by the design of a modernized logo and the development of the new claim "Help.ch - your e-guide". Further communicative measures are to follow. As part of the Help consulting mandate, the communications agency Karl F. Schneider is dealing with the question of how a Swiss provider of search engines should position itself. Together with Mutation Design, PR-KFS accompanies the strategic reorientation of Help.ch. With the rebranding of the logo, the starting signal has already been given. The new claim "your e-guide" also makes it clear that the Swiss online network offers users orientation in all possible areas of interest, according to the release. This is done, among other things, by a comparison calculator for health insurance premiums.
Responsible at PR-KFS: Christian K. Schneider (consulting), Gabriel Diezi (editing). Responsible in Mutation Design: Christoph Eberle (graphic).
