Heineken blue
Promotions: Securing the coveted secondary sales points in retail channels is a difficult undertaking.
Promotions Getting hold of the coveted second points of sale in the retail channels is a difficult undertaking, but the Blue Spirit agency has succeeded with the national Guitar Box promotion, which is based on the Heineken brand pillar of music. These are Heineken-green "guitar cases" with space for 13 beer cans. World-famous Fender guitars adorn the front and back, forming the 13-pack air guitars and potentially becoming collector's items. The highly acclaimed idea and its implementation were well received by retailers. The limited
