Heide Hauer becomes Associate Director Communications Europe of Mondelez

With the spin-off of its coffee business at the beginning of July last year, the world's third-largest food manufacturer is now focusing even more strongly on the confectionery business and is also reorganizing its communications under Heide Hauer. Mondelez International, known in this country mainly for the production of the traditional Swiss chocolate Toblerone and its production plant in the Bern area, manages the European business from Glattpark. Heide Hauer, who previously headed Corporate Affairs in Austria, Hungary, Switzerland, the Czech Republic and Slovakia and held the position of Area Manager Internal Communications for Central Europe, will move to the company's European headquarters in Zurich on April 1.

The Austrian returned to Vienna in 2012 after six years abroad and was initially responsible for corporate communications for Mondelez Austria, after which other responsibilities were added. During this time, Heide Hauer provided communications support for the repositioning of Kraft Foods Austria to Mondelez Austria and, last summer, for the spin-off of the coffee division. Hauer started at Cadbury's headquarters in London in 2009 as Global Public Affairs Manager. After the confectionery company was acquired by Kraft Foods, she worked in the company's EU representation in Brussels. Heide Hauer is a graduate of the Diplomatic Academy of Vienna.

"Mondelez International underwent a complete organizational realignment last year, which meant that the topic of change communication was very much in the foreground. In my role as CE Area Manager, I therefore focused more on internal communication, which is essential for the success of a company, especially after a major upheaval. Now I am looking forward to accompanying the company through its transformation phase, coupled with a clear growth agenda, also at the European level," Heide Hauer said in a statement.