Heavy Linus
His opinion carries weight, for his pen is indeed sharp:
His opinion carries weight, because his pen is quite sharp:. After journalist Linus Reichlin returned to his former employer, Facts, after six years at Weltwoche, the supporting feet of a billboard stand have collapsed. Whew! The writer weighs 79 kilos. Whether he can now continue to be an (important) opinion maker at Facts or has to lose weight - that is a question to which the subject does not yet provide a clear answer. It was piquantly placed with Reichlin's former employer, Weltwoche.corners as an advertising medium. How does a 20-minute reader realize that he could consume even more good news? With deceptively real-looking "torn" corners on the pages of the Good News magazine, which is inserted once a month in the commuter paper, the show and concert organizer draws attention to the fact that the monthly supplement in 20 Minuten is only a reduced edition of the Good News magazine. "Subscribe to the original," is advertised on the "torn-off" corner. This has 48 pages and is published ten times a year with a circulation of 40,000 copies. Advertisers may be interested in the fact that they can not only place advertisements in Good News magazine, but can also be present at an event with the advertised product.
Beautifully tapped advertising. Some time ago, advertising discovered petrol pump taps as a new medium. However, the available advertising space is small. The US company DirectCast Network has therefore come up with something new: Now the gas pump nozzles deliver their messages verbally. When a driver fills the tank of his car, a two- to three-minute program sounds from the tap, containing 15-second commercials as well as quiz questions and sports information, as reported by Advertising Age.
MCI Group acquires British event management company. MCI Group, Geneva, has acquired 100 percent of the event management company Status, Petersfield. MCI Group, which also operates branches in Zurich and Geneva, is one of the largest European companies in the event communications sector. Following the takeover, MCI expects sales of 60 million pounds in the current year.
Real fan. The 2002/03 football championship has got off to a good start for FC Zurich. As the city club has many new players and a new kit supplier this season, FCZ is now using posters to advertise its newly developed textile fan collection. The creatives at Hesskiss have found a typical FCZ fan from the south curve as the model for the two motifs. On two posters, Edi shows the FCZ rain jacket in a stylish dark blue as well as the cap and a pair of swimming trunks.
A design prize for Die Zeit. Scholz & Friends, the Berlin-based in-house agency of the Hamburg weekly Die Zeit, tailors a tailor-made suit from the "liberal bedspread" (Spiegel publisher Rudolf Augstein). The reason for the not entirely wrinkle-free image campaign is the title of "World's Best-Designed Newspaper", which Die Zeit - together with the London Independent on Sunday - was awarded by the American "Society for News Design".
Insolvency proceedings opened against White Lion. Insolvency proceedings have been opened against White Lion International, the Krefeld-based agency for integrated marketing. Founder Thomas Huber cites the difficult market situation, the unsuccessful IPO in 2000 and an overstretching of the thin capital base due to high development costs for the marketing portal and a six-figure loss of receivables as the reasons for the agency's failure. White Lion's holdings in Wiesbaden and Zurich are not affected by the insolvency.
Black miles. Above the clouds, freedom may well be limitless. With the promise that a personal miles account in Switzerland will be treated as discreetly as the infamous bank account, Swiss International Air Lines is advertising in the Frankfurter Allgemeine Zeitung to entice Germans to fly with Swiss instead of Lufthansa. The advertisement alludes to the scandal of members of parliament who misused their professionally earned bonus miles for private flights. "The biggest secret in Switzerland: your personal miles account," is the claim. An even bigger mystery, however, is why someone who is not a member of parliament should switch from Lufthansa's good service to Swiss' salty sandwiches of all things.
Edi now with two juries. The jury for the Edi Swiss Commissioned and Commercial Film Award has been determined. Two different committees will now decide on the best commissioned films and the best commercials. The two juries will each be made up of five people. The jury is elected by the Federal Department of Home Affairs on the recommendation of the Swiss Film and Video Producers SFVP Board for a term of office of one year. The jury can be re-elected. It can award outstanding works as well as outstanding individual achievements with an Edi and a certificate of recognition. At least one award is presented in each category. The deadline for entries for the Edi 02 competition is August 28. The completely new Edi 2002 juries are (in alphabetical order):
Nescafe is worth 12.8 billion dollars. For the second year in a row, BusinessWeek has published the Interbrand ranking of the 100 most valuable brands in the world in collaboration with Interbrand. Coca-Cola is still in first place with an estimated brand value of 69.6 billion dollars. It is followed by Microsoft (64.1 billion) and IBM (51.2 billion). The best Swiss brand is Nescafe in 22nd place (12.8 billion). Nestlé is in 61st place and Rolex in 69th place. The brand values in the annually published ranking are based exclusively on publicly available information.
Beautiful bubbles for patriots. Just as the holes in Emmental cheese are genuinely Swiss, so too are the bubbles in Henniez mineral water. Just in time for the national holiday, the almost hundred-year-old mineral spring drew attention to its Swiss roots. The Vaud-based company is flying the flag with full-page advertisements in the daily press. The "Still Swiss" claim in the Swiss cross, launched by the Geneva-based Hermès Communication agency, is a deliberate sideswipe at the competition from Graubünden, which recently passed into American hands (see also page 13). Many things are becoming American. Henniez remains well and truly Swiss.
Ice sign of the times. It is part of the culture of the Lucerne agency Velvet to hold a joint creative week every year. During the advertising breaks, the team collects material for the realization of an independent instant magazine intended for self-promotion. While the Lucerne creatives' creative break had previously been held in locations abroad, namely Havana, Hong Kong, New York and Piacenza, this year they chose the coldest place in Switzerland: La Brévine. In order to get more out of themselves, they wanted to be less exposed to exotic external influences. "We were very much thrown back on ourselves," says co-owner Peter Moser, who describes the magazine as a visual document about "a no man's land", "which has something enchanted about it." Velvet organized the creative week, which also serves as the "Chropfleerete", for the fifth time in 2002.
Beautifully tapped advertising. Some time ago, advertising discovered petrol pump taps as a new medium. However, the available advertising space is small. The US company DirectCast Network has therefore come up with something new: Now the gas pump nozzles deliver their messages verbally. When a driver fills the tank of his car, a two- to three-minute program sounds from the tap, containing 15-second commercials as well as quiz questions and sports information, as reported by Advertising Age.
MCI Group acquires British event management company. MCI Group, Geneva, has acquired 100 percent of the event management company Status, Petersfield. MCI Group, which also operates branches in Zurich and Geneva, is one of the largest European companies in the event communications sector. Following the takeover, MCI expects sales of 60 million pounds in the current year.
Real fan. The 2002/03 football championship has got off to a good start for FC Zurich. As the city club has many new players and a new kit supplier this season, FCZ is now using posters to advertise its newly developed textile fan collection. The creatives at Hesskiss have found a typical FCZ fan from the south curve as the model for the two motifs. On two posters, Edi shows the FCZ rain jacket in a stylish dark blue as well as the cap and a pair of swimming trunks.
A design prize for Die Zeit. Scholz & Friends, the Berlin-based in-house agency of the Hamburg weekly Die Zeit, tailors a tailor-made suit from the "liberal bedspread" (Spiegel publisher Rudolf Augstein). The reason for the not entirely wrinkle-free image campaign is the title of "World's Best-Designed Newspaper", which Die Zeit - together with the London Independent on Sunday - was awarded by the American "Society for News Design".
Insolvency proceedings opened against White Lion. Insolvency proceedings have been opened against White Lion International, the Krefeld-based agency for integrated marketing. Founder Thomas Huber cites the difficult market situation, the unsuccessful IPO in 2000 and an overstretching of the thin capital base due to high development costs for the marketing portal and a six-figure loss of receivables as the reasons for the agency's failure. White Lion's holdings in Wiesbaden and Zurich are not affected by the insolvency.
Black miles. Above the clouds, freedom may well be limitless. With the promise that a personal miles account in Switzerland will be treated as discreetly as the infamous bank account, Swiss International Air Lines is advertising in the Frankfurter Allgemeine Zeitung to entice Germans to fly with Swiss instead of Lufthansa. The advertisement alludes to the scandal of members of parliament who misused their professionally earned bonus miles for private flights. "The biggest secret in Switzerland: your personal miles account," is the claim. An even bigger mystery, however, is why someone who is not a member of parliament should switch from Lufthansa's good service to Swiss' salty sandwiches of all things.
Edi now with two juries. The jury for the Edi Swiss Commissioned and Commercial Film Award has been determined. Two different committees will now decide on the best commissioned films and the best commercials. The two juries will each be made up of five people. The jury is elected by the Federal Department of Home Affairs on the recommendation of the Swiss Film and Video Producers SFVP Board for a term of office of one year. The jury can be re-elected. It can award outstanding works as well as outstanding individual achievements with an Edi and a certificate of recognition. At least one award is presented in each category. The deadline for entries for the Edi 02 competition is August 28. The completely new Edi 2002 juries are (in alphabetical order):
Nescafe is worth 12.8 billion dollars. For the second year in a row, BusinessWeek has published the Interbrand ranking of the 100 most valuable brands in the world in collaboration with Interbrand. Coca-Cola is still in first place with an estimated brand value of 69.6 billion dollars. It is followed by Microsoft (64.1 billion) and IBM (51.2 billion). The best Swiss brand is Nescafe in 22nd place (12.8 billion). Nestlé is in 61st place and Rolex in 69th place. The brand values in the annually published ranking are based exclusively on publicly available information.
Beautiful bubbles for patriots. Just as the holes in Emmental cheese are genuinely Swiss, so too are the bubbles in Henniez mineral water. Just in time for the national holiday, the almost hundred-year-old mineral spring drew attention to its Swiss roots. The Vaud-based company is flying the flag with full-page advertisements in the daily press. The "Still Swiss" claim in the Swiss cross, launched by the Geneva-based Hermès Communication agency, is a deliberate sideswipe at the competition from Graubünden, which recently passed into American hands (see also page 13). Many things are becoming American. Henniez remains well and truly Swiss.
Ice sign of the times. It is part of the culture of the Lucerne agency Velvet to hold a joint creative week every year. During the advertising breaks, the team collects material for the realization of an independent instant magazine intended for self-promotion. While the Lucerne creatives' creative break had previously been held in locations abroad, namely Havana, Hong Kong, New York and Piacenza, this year they chose the coldest place in Switzerland: La Brévine. In order to get more out of themselves, they wanted to be less exposed to exotic external influences. "We were very much thrown back on ourselves," says co-owner Peter Moser, who describes the magazine as a visual document about "a no man's land", "which has something enchanted about it." Velvet organized the creative week, which also serves as the "Chropfleerete", for the fifth time in 2002.
