Hear the World Foundation with global campaign

Every year, around 665,000 children worldwide are born with a significant hearing loss. The consequences are serious: especially in developing countries, children with untreated hearing loss have hardly any prospects for their future. With the "4EARS" campaign, the Hear the World Foundation, together with hearing care chains in Sonova's own Connect Hearing network and partner stores worldwide, is raising awareness of this underestimated issue. In addition, the partner stores donate a sum of money to the foundation for every hearing test performed, thus enabling children in need around the world to benefit from better hearing.

To illustrate this commitment, Serranetga developed a visual language that shows the campaign in a simple and emotional way. The key visual is a child's hand holding up four fingers. On the one hand, the gesture stands for the idea of a hearing test for four ears instead of just two - in other words, for the customer in the hearing aid store as well as a child in need who will benefit from the campaign. On the other hand, it points out the four simple steps from hearing test to help for the affected children. For the campaign, German photographer Philipp Rathmer photographed children of Sonova employees. The resulting print material and a short film will be shown in partner acoustic stores. Other elements of the campaign include a microsite and street promotions.

The campaign is currently running in Austria, and implementation in other countries such as Australia, Canada and the USA is being planned.

Responsible at Connect Hearing Group's Hear the World: Elena Torresani, Head of Hear the World Initiative, Michèle Meier, Corporate Communications and CSR Manager, David Resch, Marketing Connect Hearing. Responsible at Serranetga: Daniel Zuberbühler, Olivia Guler (Consulting), Pascal Deville, Samuel Textor (Creative Direction), Philippe Lehmann, Stephanie Lang (Design), Matthias Ziegler, Steffen Pejas (Text), Erwan Eydt, Diego Dirren (Programming), Philipp Rathmer (Photo), Snapfilm (Film), Martin Kirchberger (Music)

For the "4EARS" campaign, the well-known German photographer Philipp Rathmer put children of Sonova employees in the limelight.

The campaign microsite provides valuable information about hearing loss and shows visitors how they can help quickly.