Heads: Performance ranking of the agencies
The BSW revenue ranking was released on Tuesday. Ralph Hermann, managing director of Heads Corporate Communication BSW, compiled a performance rating based on the figures from the BSW revenue ranking.
After all, revenue alone says little about an agency’s performance. Given that, in our labor-intensive industry, personnel costs account for roughly 60 to 70 percent of an agency’s total costs, profitability per employee is the truly meaningful metric for comparison. If we then relate the BBE to the reported number of employees per agency, a revenue ranking becomes a performance rating.
Ralph Hermann compiled this ranking entirely in accordance with the old rules of corporate management: people before things, profit before revenue, liquidity before profitability, and securing the company’s future before expansion. And he arrived at a ranking that completely reshapes the agencies’ positions.
Performance Rating
Ralph Hermann compiled this ranking entirely in accordance with the old rules of corporate management: people before things, profit before revenue, liquidity before profitability, and securing the company’s future before expansion. And he arrived at a ranking that completely reshapes the agencies’ positions.
Performance Rating
