Havas takes over Styleheads and strengthens cultural marketing expertise

Havas announces the acquisition of leading Berlin-based cultural marketing agency Styleheads. Known for its expertise in cultural marketing, creator relations and live activations, Styleheads will become part of the Havas Media Network in Germany, where it will expand the capabilities of Havas' global Play network. This integration will further support Havas Play's mission to create content and experiences that connect people and brands through the passions that move them - music, sports, gaming, fashion and lifestyle.

Joint management structure under Eike Faecks

As part of the integration, Havas Play and Styleheads will be brought together under a joint management structure headed by Styleheads Managing Director Eike Faecks. He will take over the strategic and operational management of Havas Play at all German locations and unite the group's activation measures, creator know-how and cultural marketing under a common vision.

Founded in 2001, Styleheads is a full-service communications agency specializing in cultural marketing. The agency develops campaigns, events and creator partnerships for leading brands in the fashion, lifestyle, FMCG and entertainment sectors.

Access to global resources

For Styleheads, joining Havas means access to the group's global resources and network, while retaining the agency's cultural roots, Berlin location and independent brand identity. The combined model brings together Styleheads' strengths in culture, creative and live activations with Havas Media's integrated approach to media, data and strategy, providing clients with a more powerful and culturally relevant activation offering.

"I am delighted to welcome Eike Faecks and the entire Styleheads team to the Havas family. Their leadership in cultural marketing and creative activations fits perfectly with our goal to build the most innovative and culturally relevant activation offering in the market. By joining forces with Havas Play, we strengthen our vision of experiential marketing in Germany and offer our clients even more cultural relevance, creativity and innovation," said Yannick Bolloré, Chairman and CEO of Havas.

Strengthening the activation department

"With Styleheads, we are not only gaining one of the most innovative agencies in cultural marketing, but also the expertise to take our activation department to the next level," said Sven Traichel, CEO and Country Manager of Havas Media Germany. "Placing Havas Play under her leadership reflects the high quality and added value her team brings to the table."

"We were looking for a partner who shares our philosophy and at the same time gives us room to grow," added Eike Faecks, Managing Director of Styleheads. "With Havas Media, we can combine our strengths in cultural marketing, full-service communications, activations and creator relations with media expertise and international reach. Taking over the management of Havas Play is a strong sign of trust and an exciting new chapter for our team."

Further information can be found at www.havas.com.