Havas: Switzerland Tourism terminates framework agreement
The advertising agency Havas Worldwide Switzerland surprisingly loses the prestigious contract of Switzerland Tourism. "The framework agreement was not renewed for 2016," Switzerland Tourism confirmed to the Handelszeitung.
Havas Worldwide Switzerland was hired by Switzerland Tourism as its new lead advertising agency in 2015. Apparently, financial reasons played a role: "In the wake of the abolition of the minimum euro exchange rate, we saw ourselves forced to streamline costs so that as many resources as possible flowed into pure marketing," says Switzerland Tourism, the national marketing organization for Switzerland as a travel destination. They no longer want to work with a full-service agency, but rather produce more creative content themselves and consult external agencies on a selective basis. The quick end is unusual, because tourist country advertising is usually designed for the long term. Switzerland Tourism had worked with Leo Burnett for ten years from 2005 to 2014. This is also how Frank Bodin, head of Havas Worldwide Switzerland, sees it: "We certainly imagined it to be different and more long-term."
