Havas: Riposa takes you on a wonderful journey

When we sleep, we are far away and yet actually only in bed. Havas Worldwide Zurich picks up on this paradox with its fall campaign for Riposa. Under the motto "Sleeping can be like a wonderful journey," the posters show dreamlike landscapes that, at second glance, turn out to be sleeping bodies. For riposa, the young high-tech manufacturer, sleeping is not merely a necessity, but part of a healthy life. "Healthstyle" should also be cultivated at night - with sleeping comfort that ventilates, relieves and, where necessary, supports. This also includes the new insert frame that appears in the binder of the TV commercial. The new binder was created in collaboration with Elefant Studios and focuses on the flexibility of the insert frame.

The campaign is accompanied by a website relaunch. In addition to a modern design, it offers Riposa.ch now also includes a simple Product Finder that narrows down the selection of the wide range of products in just two clicks. The decisive factors here are basic needs such as the desired lying sensation or the preferred sleeping position. The campaign can now be seen throughout Switzerland.

Responsible at Riposa: Iva Schnellmann (Head of Marketing). Responsible at Havas Worldwide Zurich: Frank Bodin (overall responsibility), Michael Kathe (creative director), Andrea Huber (art direction), Yannick Schaller (text), Claude Eberhard (digital creative director), Arnaud Fasnacht (online marketing consultant), Anne-Marie Pappas, Yaël Kölliker (graphics), Diego Cortés, Jonas Brändli (consulting); Oliver Nanzig (photography); Asile (image editing).