Havas: New subjects for outdoor advertising Switzerland
Havas Worldwide Zurich launches the new subjects for the poster campaign of AWS Aussenwerbung Schweiz. Under the motto "For big things. The poster.", Mini Babybel and Smart are now also advertising posters.
They prove that even small products can be made large enough to be successful in the market thanks to the presence and visibility of billboard advertising. The two products thus complement a series of brand icons in small format. Victorinox pocket knives, Haribo Gold Bears, BIC razors, and Duracell batteries have already used the poster as a large medium. The new subjects can now be seen throughout Switzerland.
Responsible at AWS: Mélanie Giger (Managing Director), Markus Ehrle (APG|SGA), Oliver Schönfeld (Clear Channel). Responsible at Havas Worldwide Zurich: Frank Bodin (overall responsibility), Michael Kathe (creative director), Denise Frech, Davide Schenker (graphics), Yannick Schaller (text), Sandra Willi (consulting), Cara-Anne Specker (art buying), Heiko Hoffmann (photo).
