Havas wins mandates from Sanofi Aventis
Pharmaceuticals: French pharmaceutical giant Sanofi Aventis has entrusted Euro RSCG Life with the global communications budgets for three drugs.
Pharmaceuticals French pharmaceutical giant Sanofi Aventis has entrusted Euro RSCG Life with the global communications budgets for three drugs, with the healthcare agency handling advertising, public relations, medical education, direct marketing and online activities for the thrombosis drug Lovenox and the diabetes drugs Lantus and Apidra. The size of the budgets was not disclosed. Sanofi Aventis is now one of the five largest clients of the Euro-RSCG parent holding company Havas.
