Havas: For everything that comes
Things always turn out differently than you expect: In a new campaign for Credit Suisse, Havas Zurich explores the unpredictability of modern life. The answer to these growing challenges: Credit Suisse Financial Planning. The tagline: «For whatever comes.».
John Lennon was right when he said, "Life is what happens while you're busy making other plans." We all feel it more than ever: The only thing that always stays the same is change. Change of career, offspring, building a house, retirement, inheritance - today's life is as exciting as it is unpredictable.
Whatever happens in life - it has a direct impact on finances. That's why Credit Suisse's new campaign points out that its financial planning offering is designed precisely to adapt to changing conditions at any time. In other words - for everything that comes along.
The print campaign shows precisely those moments when life changes. A man is thinking about his standard of living in old age, a woman is enjoying professional success, a mother is thinking about the family offspring and the increasing complexity of finances that comes with it.
The banner campaign picks up on the theme in short short stories and with short humorous chats that pick up on decisive moments in life. Always close to life and the reality of people in Switzerland.
Responsible at Credit Suisse: Tarkan Özküp (Marketing Switzerland, overall responsibility), Martin Schulze (campaign responsibility and head of Investments & Wealth Planning), Nicole Fuchs (project management), Desirée Germann (project team), Anja Herrmann (overall responsibility for advertising) and Marisa Piffari (project management for advertising), Marco Dalla Valle and Angelo Pellicorio (online marketing). Responsible at Havas Worldwide Zurich: Frank Bodin (overall responsibility), Folker Wrage (CD), Magnus Sambo (text), Peter von Ah (AD), Claudia Sigg and Alexandra Hofmänner (consulting), Peter Gehrke (photo), Linjepunkt Repro (image processing).
