Havas continues alcohol prevention

Under the motto "How much is too much?" Havas Worldwide Zurich launched a nationwide campaign last year for the Federal Office of Public Health and its partners, encouraging people to drink alcohol responsibly. Among other things, clever headlines combined with entertaining animated films set new points of attraction for the question of how one's own alcohol consumption stands in certain drinking situations.

In a second wave, the campaign is now focusing primarily on the social consequences of excessive alcohol consumption. The main focus is on the often divergent perception of oneself and others after a few glasses of high-proof alcohol. A specially created spot now shows in a backward running story that many things we perceive as cool when drunk or intoxicated can rightly be perceived as quite embarrassing by bystanders. In the best case, only a few lazy sayings follow the next day. But there is a greater risk that recordings or photos of the ambiguous appearance will spread like wildfire on the Internet and haunt the person concerned for a long time to come. The continuation of the campaign will be supplemented with further digital measures and advertisements. www.alcohol-facts.ch

Responsible at the Federal Office of Public Health: Adrian Kammer (overall responsibility) Claudia Brunner (project manager), Barbara Kull (co-project manager). Responsible at Havas Worldwide Zurich: Frank Bodin (overall responsibility), Folker Wrage (CCO), Michael Kathe (CD), Denis Schwarz, Laurie Morard (Art Direction), Caroline Ronzani, Nuria Büchi (Consulting), Toni Gadza (Head of Production), Noemi Rubera (Poligrafin). Responsible film production: Snap Film: Michael Kindermann (director & producer), Jonas Jäggy (camera), Serkan Tastemur (production manager), Lukas Gähwiler (post-production), Great Garbo (music), Marlise Isler (styling), Jana Mueller (make-up), Bruno Stadler (camera assistant), Greg Amgewerd (head lighting).