APG's choice of capital has an impact
Thanks to the creative ideas of Publicis, the help of Mobile Technics and probably not least because of the basic federalist disposition of the Swiss, the APG campaign "Switzerland elects a new capital" was a great success. The above-average impact of the measures and a place on the shortlist for the Crossmedia Award 2007 are the just reward.
Thanks to the creative ideas of Publicis, the help of Mobile Technics and probably not least because of the basic federalist disposition of the Swiss, the APG campaign "Switzerland elects a new capital" was a great success. The above-average impact of the measures and a place on the shortlist for the Crossmedia Award 2007 are the just reward.
The innovative combination of different forms of advertising has demonstrably achieved maximum effect and synergies, APG reported in a press release on Friday. A total of 13,547 SMS votes were received from 7,270 people and the website recorded 106,060 page impressions from 49,718 visitors. In addition, the response in the media was above average (of course, Werbewoche
).
Now a thesis at the University of Zurich has taken a closer look at the impact of the campaign. A survey concluded that 83.7 percent of people liked the campaign. In addition, it has now been proven that the campaign was able to increase awareness of e-boards by 15 percent. According to APG, there was a 32% increase in the acceptance of text messages for participation in competitions. But that's not all the good news: The proceeds from the SMS service campaign, no less than CHF 3,500, were handed over to the street magazine Surprise a few days ago.
The innovative combination of different forms of advertising has demonstrably achieved maximum effect and synergies, APG reported in a press release on Friday. A total of 13,547 SMS votes were received from 7,270 people and the website recorded 106,060 page impressions from 49,718 visitors. In addition, the response in the media was above average (of course, Werbewoche
).
Now a thesis at the University of Zurich has taken a closer look at the impact of the campaign. A survey concluded that 83.7 percent of people liked the campaign. In addition, it has now been proven that the campaign was able to increase awareness of e-boards by 15 percent. According to APG, there was a 32% increase in the acceptance of text messages for participation in competitions. But that's not all the good news: The proceeds from the SMS service campaign, no less than CHF 3,500, were handed over to the street magazine Surprise a few days ago.
