Hasenfeld Zurich: Virtual game realized for Totogoal
Totogoal, Swisslos’s new Toto game, was launched this spring. The online platform is also seeing heavy use. To further raise its profile, Hasenfeld Zurich created the virtual game «Schlag-den-Gress» for Totogoal.
At Schlagdengress.ch football experts can fill out Totogoal slips free of charge and are personally supervised by Gilbert Gress. He evaluates every single tip, gives biting to encouraging comments and says how he would predict the current games.
Statistics also show how other football experts assess the matches and where the trends are heading. At the end, the tips can be saved, printed out and transferred to the correct betting slips. "Schlag-den-Gress" is part of a broad-based customer loyalty project by Totogoal.
Responsible at Swisslos: Doris Rechsteiner (Head of PM Sports Betting), Lukas Wyder (Product Manager Totogoal). Directed by: Jyri Pasanen. Agency: Hasenfeld Zurich.
Statistics also show how other football experts assess the matches and where the trends are heading. At the end, the tips can be saved, printed out and transferred to the correct betting slips. "Schlag-den-Gress" is part of a broad-based customer loyalty project by Totogoal.
Responsible at Swisslos: Doris Rechsteiner (Head of PM Sports Betting), Lukas Wyder (Product Manager Totogoal). Directed by: Jyri Pasanen. Agency: Hasenfeld Zurich.
