Haptic marketing: when advertising becomes tangible
Haptic marketing: feeling is in demand
Staying in the customer's mind is one of the goals of good marketing. Nowadays, however, this is becoming increasingly difficult due to the veritable flood of information from the Internet. Messages are transmitted quickly, anonymously and interchangeably and are often forgotten after just a few seconds. Haptic marketing offers a way to avoid this effect. The idea behind it is people's longing for real contact. The e-book reveals how you can make advertising tangible. All five of the human senses are of great importance for both the senses of perception and experience. The sense of touch is particularly strongly linked to emotions - after all, we start exploring the world with our hands as early as infancy. Experiences from early childhood are closely linked to this sense. The e-book explains how haptics can be used in marketing. It is not only about positive stimuli, but also about building interpersonal trust.
Print products: Making marketing tangible
Flyers, brochures or leaflets offer the customer a completely different experience than advertising on the Internet. Even posters do not leave as lasting an impression as a piece of paper that you can pick up and feel. The customer generally takes more time to look at the advertising medium and its content. Trade journals in the B2B sector can score particularly well here. Customers expect a high level of information and are happy to pick up the magazine a second or third time. The printed version also has its advantages here: Most people find it more pleasant to read from paper than from a screen. It has also been proven that printed text is not only processed more quickly by the reader, but is also better remembered than digital text. The text on the display tends to be skimmed over, whereas people like to devote themselves to the print product in detail
Haptics as a communication amplifier
When people communicate with each other, they feel more strongly addressed by the incorporation of haptic elements. It doesn't matter whether it is direct stimuli such as physical touch or indirect stimuli such as haptic images from the imagination or memory. In both cases, we are more likely to remember what we can feel. Marketing has long made use of the enormous effects of positive emotions. This has even given rise to a separate branch of marketing, known as neuromarketing. This e-book looks at the effect of haptics as an amplifier in communication and explains step by step which approach is the ideal one. Well-founded sources and statistics prove the effect of this strategy. Read about the psyche of your target audience and the numerous possibilities of haptic marketing optimization* Wolfgang Gerstenhauer is Managing Director of the southern German FROG KING Agency for Communication, brand and communication consultant, advertising and PR conceptioner/ copywriter and neuromarketing expert with more than 25 years of professional experience in the B2B and B2C sectors.
>here>>> the e-book for download.
