Happy New Year!
Unikat führt mit Ikea eine neue Zeitrechnung ein.
The Chinese celebrate New Year in January, the ancient Romans did it in March, the Celts in November and Ikea will soon be celebrating in September. This is when the new Ikea catalog is published, a publication that has now surpassed the circulation of the Bible. One could therefore stylize this event on Wikipedia or other encyclopedias as a historical date. But that would probably be too much of an epic for a company "that wants nothing more than to offer good design at attractive prices in good quality for as many consumers as possible", according to Jan Maurer, the new Head of Marketing at Ikea Switzerland.
Ikea's designers develop over 1000 new furnishing objects every year - and these in turn will be featured in the new Ikea catalog from September and thus also in all Swiss furniture stores at the same time. In addition, the Swedish furniture store is constantly optimizing existing products. Here too, the innovative company is turning the principle of supply and demand on its head: popular products that are bought frequently do not become more expensive, as the trivial economy teaches us, but cheaper, because they can be produced more efficiently thanks to high quantities. This advantage is passed on to Ikea's customers with a lot of Swedish charm.
This is the background to the news campaign that Ikea is currently launching. In a large-scale outdoor campaign, the new year's products are being highlighted in a striking way. Consumers can discover them before they are displayed, and not just in pictures. Unikat has realized the first poster campaign in Switzerland "where the target group can solve the teaser themselves", as CD Daniel Meier is pleased to say. The experience of discovery is taken out of the furniture store and into the public space - with the aim of encouraging as many consumers as possible to visit the seven furniture stores throughout Switzerland.
Andreas Panzeri
Ikea's designers develop over 1000 new furnishing objects every year - and these in turn will be featured in the new Ikea catalog from September and thus also in all Swiss furniture stores at the same time. In addition, the Swedish furniture store is constantly optimizing existing products. Here too, the innovative company is turning the principle of supply and demand on its head: popular products that are bought frequently do not become more expensive, as the trivial economy teaches us, but cheaper, because they can be produced more efficiently thanks to high quantities. This advantage is passed on to Ikea's customers with a lot of Swedish charm.
This is the background to the news campaign that Ikea is currently launching. In a large-scale outdoor campaign, the new year's products are being highlighted in a striking way. Consumers can discover them before they are displayed, and not just in pictures. Unikat has realized the first poster campaign in Switzerland "where the target group can solve the teaser themselves", as CD Daniel Meier is pleased to say. The experience of discovery is taken out of the furniture store and into the public space - with the aim of encouraging as many consumers as possible to visit the seven furniture stores throughout Switzerland.
Andreas Panzeri
