Halder Record dovetails Reishauer's brand and values
Halder Record supported the gear machine manufacturer Reishauer in its communication rebranding.
In order to be able to react efficiently and agilely in the future, Reishauer has introduced a new corporate communication. Halder Record was entrusted with defining and developing the brand values. The result is an integrated corporate program around the Reishauer brand, communicatively accompanied by employee training, workshops, information material and the corresponding imagery. These complement the existing Reishauer "Circle of Competence".
The corresponding training program on the topics of "Basic Values" and "Leadership Principles", developed by Hophan Management Consulting AG and implemented by Halder Record, is currently being used throughout the company and in Reishauer AG's branches worldwide.
The newly defined values now form the basis for Reishauer's activities as well as its external and internal communication.
Responsible at ReishauerStano Sablatura (overall responsibility); Patrik Lüthi (Marketing Project Manager). Responsible at Hophan Management ConsultingUrs Hophan (management consultant). Responsible at Halder RecordRalph Halder (creative consultant, brand specialist); Ruedi Minger, Cyrill Wirz (text); Magnus Sambo (English text); Werner Blättler (graphics). PhotographyMaria Schönbucher (production); Remo Buess, Torsten Maas (photographer); Süsstrunk & Jericke (image processing).
